RESPONSIBLE DRINKING
Wines, aperitifs, liqueurs and brandies are increasingly appreciated by Italian consumers. Their consumption is associated with friendship and sociability. Provided they are responsibly consumed, these drinks form part of a healthy and well-balanced lifestyle, in a well-established Mediterranean tradition. New tastes, cream- and fruit-based liqueurs for example, are often a favourite among women and this innovation is bringing Stock products to a wider market.
Stock Italy in all its marketing and sales programmes encourages responsible drinking. The company is pleased to respect the Federvin self-regulation code. These are principles which, over the years, have been taken up as national regulations and, in substance, do not encourage excessive consumption and promote information and education on the consequences that arise from the abuse of alcoholic drinks.
Further information on responsible drinking can be found at the following international web sites:
